The Taiwan Tourism Information Center (TTIC) officially opened at 102/22 Market Street, Sydney CBD. The center will provide Australian friends with the most updated travel information and assistance for visiting TAIWAN.
The unveiling ceremony kicked off with a lion dance performance showcasing Taiwan’s culture, followed by the official plaque unveiling by Deputy Director-General Shih-Fang Huang of the Taiwan Tourism Administration, Ambassador Douglas Hsu, Representative of TECO in Australia, Director General David Cheng-Wei Wu of TECO in Sydney, and Director Paul Shih of the Singapore Office of Taiwan Tourism Administration.
The celebrations also included a media luncheon and an evening promotional event, which were warmly attended by friends from the media and travel industry, highlighting the strong interest in Taiwan tourism within the Australian market.
DDG Huang emphasized that Sydney, as a world-class travel destination, offers TTIC an ideal location near Darling Harbour and the city’s business hub to attract both leisure and business visitors. TTIC will not only serve travelers from Australia and New Zealand but also become a hub for strengthening collaboration with industry partners and media, enhancing Taiwan’s tourism visibility.
Amb. Hsu remarked that Taiwan–Australia exchanges have grown steadily in recent years. The establishment of TTIC will further boost two-way tourism and demonstrate the solid foundation of bilateral cooperation. He hopes TTIC will become a key platform to connect Taiwan and Australia’s tourism industries, helping more Australians discover and fall in love with Taiwan.
DG Wu noted that with Taiwan’s new airport terminals, improved transportation, expanded tourism incentives, and a more welcoming travel environment, Taiwan and Australia’s tourism sectors can serve as a bridge of friendship, encouraging more travelers to visit Taiwan.
DDG Huang also led Taiwan’s tourism promotion team to visit TECO Sydney. Both sides had an in-depth exchange on practical experiences and strategies to attract more Australian travelers to Taiwan.
We welcome everyone to stop by, explore, and celebrate this exciting new chapter for Taiwan tourism in Sydney.
