Gulfood 2024 officially kicked off at the Dubai World Trade Centre from February 19th to 23rd, 2024. TAITRA, along with the Agriculture Bureau of Kaohsiung City Government, DREAMFIELD, SHAN SHUI ME, KING CAR, FOOD HEAVEN, TS BEEHONEY, and 15 other companies, organized the Taiwan Pavilion. They provided product tastings on-site to promote high-quality Taiwanese food products, attracting a large number of exhibitors and attendees for potential cooperation.
On February 20th, Vice Consul Ali Chai from The Commercial Office of Taipei visited the exhibition to cheer on Taiwan's exhibiting companies. Ali Chai mentioned that the UAE, relative to other Gulf countries, has been more open earlier, showing higher acceptance of different cultures and dietary habits, with strong purchasing power. Moreover, since the pandemic, the UAE's economy has been recovering, with a continuous increase in population influx, leading to a sustained rise in demand for fresh foods, staple foods, beverages, snacks, and subsequently boosting growth in food e-commerce and raw material markets. Taiwan's companies focus on quality and innovation, making them relatively more competitive. Ali Chai expressed hopes for Taiwanese business friends to continue expanding opportunities in the UAE market and wished the exhibiting companies great success.
Gulfood 2024 is the most iconic food and beverage exhibition in the Middle East and Africa region. This year, it attracted over 5,500 exhibitors from more than 190 countries. The event also featured over 200 food industry experts and business leaders hosting a series of thematic speeches and seminars to discuss global food security, culinary development, cultural integration, and provide a platform for global food industry players to interact and develop cooperative relationships.
Taitra collaborated with Taiwanese exhibitors to organize the Taiwan Pavilion, significantly enhancing Taiwan's visibility.
Taiwanese distinctive and creative cuisine seizes the Middle Eastern market.
The crowd at Gulfood 2024 venue is numerous.