"WOW Taiwan Vehicle Advertisement" – Taiwan Tourism Administration and Malaysian Illustrator Launch 200 Ride-Hailing Cars and Double-Decker Buses Across Malaysia
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Taiwan Tourism Administration's KL Office has teamed up with popular Malaysian illustrator Jayee Lim to launch the “WOW Taiwan” vehicle advertisement campaign on September 4. For the first time, the campaign extends its promotional reach to Kota Kinabalu, Sabah. A total of 200 ride-hailing cars and 12 double-decker buses will roam through commercial hotspots in the Klang Valley and Kota Kinabalu, inviting Malaysians to explore Taiwan.
Jayee Lim, featuring OhBear and Monkiddo as the main characters, designed three themed vehicle illustrations:
• "Retreat2WOW" highlights the beauty of Alishan’s cherry blossoms and forest railway,
• "Discover2WOW" showcases Taipei 101 and fields of hot spring flowers,
• "Adventure2WOW" blends the iconic Sanxiantai in the East, Vase Rock in the South, and Indigenous culture, expressing the charm of Taiwan’s mountains and seas.
The launch press conference was attended by Deputy Representative Mr. James Buu from TECO in Malaysia. He stated that Taiwan continues to present its diverse culture through innovative approaches to enhance its international visibility. Huang Yi-Cheng, International Affairs Division Chief of the Taiwan Tourism Administration, added that the advertisement design reflects the theme of “Embrace the Mountains, Embrace the Sea, Enjoy Island Travel.” It incorporates elements loved by Malaysian travelers and showcases 100 top tourist attractions in Taiwan, encouraging a deeper exploration of Taiwan’s beauty.
