Taipei ITF One of Asia's Biggest Travel Fair
Time for Taiwan~ Time for ITF 2012
Many factors demonstrate Taiwan tourism industry's competitiveness and growth potential. It possesses rich tourism resources, a population that is deeply passionate about travel, and a government that has invested heavily in tourism marketing in recent years. In 2011, Taiwan's outbound travelers reached 9.58 million; with a total population of 23 million, this indicates that approximately 1 of 2 people in Taiwan has traveled overseas. Additionally, inbound travelers reached a record-breaking 6.08 million in 2011; as a stand-alone island that requires sea/air transportation to access, this further demonstrates Taiwan's attractiveness as a viable tourist destination for the global market.
The 2011 Taipei International Fair is expanding its exhibition area for the first time this year, attracting 61 countries/regions, 850 organizations and 1,500 booth registrations. The four-day event aims to attract 251,231 visitors to the exhibition. Whether comparing the number of organizations, booth registrations or visitors at travel fairs in Asia, Taiwan continues to demonstrate its leading position in this industry, further proving that this is a business opportunity you cannot miss.
In 2012, the 20th Taipei International Travel Fair enters its 26th year, continuing the tradition of developing Taiwan's tourism industry and providing the ideal platform for global industry exchange. With the 2011 Taipei ITF creating NT$1.5 billion in revenue, the upcoming ITF event is slated to deliver similarly successful results.
The 2012 International Travel Fair will be held from Oct 26 to 29 at the Taipei World Trade Center Hall 1 and Hall 3, and is set to launch the latest trends and developments in tourism. In addition to the fair, there will be a wide range of travel marts, product presentations and Travel Seminar, all of which are geared towards bringing consumers the most up-to-date tourism information. This is also a crucial opportunity for the industry to launch new products and foster relationships with various tourism organizations from around the world. Finally, ITF is offering consumers an online website to explore products and special packages prior to ITF in order to increase consumer sales and international exchange during the event.
