Source : Sep 27, 2024, Tourism Administration, MOTC
Last year (2023), visitors from New Southbound countries to Taiwan exceeded 1.6 million, accounting for 32.87% of the total number of visitors. To further solidify this market, the Taiwan Tourism Administration, the International Trade Administration of the Ministry of Economic Affairs, and the Kaohsiung City Government, in collaboration with 22 Taiwanese MICE industry operators, advanced to Bangkok for the IT&CMA (Incentive Travel & Conventions, Meetings Asia) from September 24 to 26, 2024. They set up a "Taiwan Pavilion" to promote Taiwan's high-quality MICE and incentive travel industry.
With a significant Muslim population in New Southbound countries, the "2024 Global Muslim Travel Index (GMTI)" jointly published by MasterCard and CrescentRating, awarded Taiwan the title of a non-OIC (Organization of Islamic Cooperation) destination, ranking third and only trailing behind Singapore and the United Kingdom. Since 2019, Taiwan has consistently ranked in the top three, reflecting its success in creating a Muslim-friendly travel environment and gaining international acclaim.
The IT&CMA 2024 Taiwan Pavilion hosted a brand promotion event, inviting approximately 84 international media and buyers. The pavilion featured interactive technology experiences that allowed buyers to immerse themselves in Taiwan's MICE environment and tourism features. Attendees enjoyed a selection of Taiwanese snacks, including Taiwanese cold noodles, salted crispy chicken, and winter melon tea. Many buyers, savoring these treats, expressed their fondness for Taiwanese cuisine from previous visits.
During the exhibition, the Taiwan Pavilion conducted over 100 business meetings, with more than 60% of the buyers coming from the Asia-Pacific region. Exhibitors noted that many buyers were actively seeking information for events in Taiwan in 2025 and 2026 and were pleased with Taiwan's Muslim-friendly facilities at major attractions, which enhanced their interest in visiting Taiwan.
The Taiwan Pavilion continued to emphasize sustainability by using recyclable materials and incorporating illustrations of Taiwan’s tourist attractions, natural landscapes, and MICE venues. This design created a comfortable and high-quality negotiation atmosphere, with multiple videos showcasing Taiwanese attractions and interactive technology games deepening buyer engagement.
Contact: Ms. Angela Jao Taiwan Convention & Exhibition Association
E-mail: angela@taiwanconvention.org.tw
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