Taiwanese products set to wow shoppers at Westfield London
The Taiwan Excellence Showcase comes to Westfield London on 3-7 September 2014 to exhibit the highest quality Taiwanese consumer products to shoppers.
Offering the unique opportunity to see and road test some of the most recent, innovative and exciting Taiwanese products, the showcase aims at educating consumers on the quality and innovation standards of the manufacturers behind them.
Educational, cultural and fun, the exhibition is a must-visit event for all quality seekers, plus shoppers will also have the chance to win amazing prizes including laptops and other top gadgets with interactive ‘Mastermind’ style competitions.
The Taiwan Excellence Showcase is an initiative of Taiwan’s Ministry of Economy Affairs through the Bureau of Foreign Trade (BOFT). From high-end tablets and smartphones to the most innovative folding bikes, the shopping mecca will play host to the very best in Taiwanese consumer technology and lifestyle products. Over 40 brands will be showcased, all of which are recognised by the Taiwan Excellence Awards – an esteemed accolade awarded to the highest quality products.
Celebrating the fusion of Taiwanese and UK culture, the showcase will kick off with an opening ceremony hosted by TV presenter, writer and gadget enthusiast Tom Scott on 3 September. The ceremony will see the Royal Philharmonic Concert Orchestra ditching their traditional British repertoire for a unique, one off, Taiwanese style performance created especially for the event.
Tom Scott says: “I’m delighted to be hosting the Taiwan Excellence Showcase. There are so many brilliantly designed and high quality products coming over from Taiwan, it’s a privilege to bring them to Westfield shoppers in London.”
Taiwan’s exports are booming, recording US$305.5 billion in exports in 2013, the second highest figure in history. The UK also ranks as Taiwan’s 3rd largest trade partner in Europe – and as the volume of these exports increase, it is ideal timing to showcase them to British shoppers.
Taiwan Ambassador to the UK Dr C.K. Liu says : “This event is about allowing London shoppers the chance to see first-hand more than 40 leading brands from consumer electronics, fitness and lifestyle industries. These products and brands have won Taiwan Excellence Awards for their commitment to R&D, design, quality, marketing and manufacturing, so we’re proud to say we’re bringing nothing but the best to the UK.”
