Taipei Economic and Cultural Office in Los Angeles

“Taiwan Excellence” Exhibition First Time in Los Angeles

The first time “Taiwan Excellence” Exhibition in Los Angeles, organized by the Bureau of Foreign Trade, Ministry of Economic Affairs of Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA) will be held at 2014 Asian American EXPO during January 18-19, introducing the latest Taiwan Excellence awarded products and high quality MIT (Made-in-Taiwan) products to the Southern California.

Director Ming-Shy Chen of the Economic Division, Taipei Economic and Cultural Office in Los Angeles and President Kao of the Chinese Overseas Marketing Service Corp., the organizer of the Asian American EXPO jointly announced this news on November 14th’s contract signing ceremony press conference.

Director Chen announced in the conference that there will be totally 125 Taiwan Excellence Awarded products shipped from Taiwan and showed in the exhibition. These products including HD Pocket Projector made by DELTA ELECTRONICS, the highest Megapixel 36x Zoom Bridge Camera GH800 made by BenQ Corp., Microlife Blood Pressure made by Microlife Corp., Alto Saxophone A-703 Series made by LIEN CHENG SAXOPHONE Co., and other latest and innovated Taiwan ICT products. Director Chen also proudly announced that besides Taiwan Excellence Products, the exhibition will also showcase the MIT Smile Logo Products and introducing the Safety, Health, Trustworthy and High-quality of “Made-in-Taiwan” products to the public.

President Kao also said it is an honor to have the Taiwan Excellence Exhibition being launched at the 2014 Asian American EXPO. It would definitely be one of the spot lights in the EXPO. He welcome everyone could join and enjoy how innovative and high-qualities the Taiwanese products are in the exhibition.

The main guest of the contract signing ceremony, Director General Bruce J.D. Linghu of the Taipei Economic and Cultural Office in Los Angeles said he is really happy to witness the cooperation between Taiwan Excellence and Asian American EXPO. This is an unique opportunity for people in Southern California exploring the excellence of Taiwan products by their own selves.

-----------------------------------------------------------

About Taiwan Excellence
Taiwan Excellence is the highest accolade awarded to products that encapsulate Innovalues. Formerly known as the Symbol of Excellence (SOE), Taiwan Excellence was set up in 1993 to encourage Taiwan industries upgrade and incorporate Innovalues into their products. The Taiwan Excellence Awards Selection is based on five different criteria for evaluating products: R&D, Quality, Design, Marketing and Made in Taiwan. In 2013, a panel of experts selects over 541 winners according to the five prescribed criteria. Among these 541 winner, 26 products are awarded as Taiwan Excellence Gold & Silver Awards. These distinguished products will represent Taiwan on the international state.

About Taiwan-made Product MIT Smile Logo
“Taiwan-made MIT Smile Product Certification System” launched in 2010, shape up the image of being “safe, healthful and trustworthy” image of Taiwan-made products. The Ministry of Economic Affairs has commissioned third-party professional impartial certification institutions to administer MIT-Smile certification system based on the product originality, factory production management systems, product functionality and its safety features. Only those items which successfully passed the assessments can display the new MIT-Smile logo.

About Asian American EXPO
The Asian American Expo is the largest Lunar New Year celebration in American organized by the Rosemead-based Chinese Overseas Marketing Service Corporation. Asian American EXPO share a cultural heritage and to promote a better understanding among people of different background through the celebration of the Asian Lunar New Year. The Expo features more than 800 booths in four large exhibition halls, and 3 unique food courts featuring traditional Asian foods.